In 2022, private equity firm Peak Rock Capital bought a majority stake in Ziyad, with the original Palestinian family retaining minority ownership. In 2023, Ziyad went on to buy Vintage Foods, a leading importer of food brands sold in the Middle East. This is problematic because many of these brands that Ziyad now sells are on our Do Not Buy list, including Nido and Barbican. We have confirmed that Ziyad brand dates are sourced directly from Jericho, Palestine. The website states “We will be donating a percentage of our sales to support food relief, with a significant donation to UNICEF, PCRF, and ANERA who are dedicated to Gaza relief efforts."