DO NOT BUY

Deckers Brands owns several popular footwear brands including Hoka, Uggs, Ahnu, Sanuk, Teva, and Koolaburra. Hoka has two stores in Israel and is further involved through its sponsorship of Israeli athletes Ilana Dorfman and Daniel Adler. This sponsorship was announced in Feb 2024, while Gaza was being destroyed by the IOF. This direct involvement in the Israeli economy shows that Deckers Brands puts profits over justice and has the effect of normalizing Israel's actions.