Brand Image
PARENT COMPANY : WOLVERINE WORLDWIDE

BRAND : SAUCONY

Brand Image
PARENT COMPANY : WOLVERINE WORLDWIDE

BRAND : SAUCONY

DO NOT BUY


Reason

Wolverine Worldwide owns several footwear brands including Saucony and Merrell, that operate stores in Israel. Saucony sponsors the Jerusalem Marathon and has an ex-IOF soldier who participated in the Gaza genocide as its brand ambassador. This direct involvement in the Israeli economy legitimatizes the Occupation and strengthens its policies and actions in the Palestinian territories.

Category
Athletic Shoes and Apparel